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Business model and business plan — what's the difference?






How Do Business Models and Business Plans Differ?

 

Every business, no matter how big or small, begins with a basic concept. Despite the fact that the terms are frequently used interchangeably, business plans and business models are two distinct tools that are essential for starting and running a company. You can gain a better understanding of the fundamentals of business operations by learning what a business plan and business model are and how they're used.

 

What is the definition of a business model?

 

A business model is a framework that a company uses to make money and grow in value. It describes a company's physical location and operations, as well as the manner in which its products and services are delivered to customers. In other words, in order to generate revenue, it describes a company's position within its industry's value chain, as well as the organizational structure of its relationships with partners, clients, and suppliers.

 

What are the fundamental components of a business model?

 

Basic business concept: The average consumer, the product or service, the benefit the product or service can provide the consumer, and the method used to deliver the product or service to the consumer are all examples of basic business concepts. The company's position in the supply chain that delivers products and services to the consumer is referred to as the value chain position.

 

Benefits provided include: A business model typically includes an estimate of the tangible benefits that their products or services can provide to customers.

 

Cost drivers and revenue sources: This aspect of a business model identifies which activities cost money and which are revenue generators.


The advantage in competition: The features that cause consumers to perceive products or services as superior to those offered by the company's competition are referred to as competitive advantages.

 

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What exactly is a business plan?

 

A business plan is a document that outlines a company's reason for being in business, revenue generation strategy, and projected financial performance for the foreseeable future. Business plans are frequently used to provide an overview of a company to investors, lenders, shareholders, and other interested parties.

 

As a result, they are typically comprehensive documents that cover topics such as:

 

Executive summary: The executive summary summarizes what a company does and how it plans to succeed.

 

Mission statement: A company's mission statement is one or two sentences that detail its overarching philosophy.

 

Basic company information: The name, industry, location, and start date of the company are usually all listed in one section.

 

Owner credentials: Business plans frequently include the owners' work experience, credentials, and even resumes because they are frequently used to secure funding from lenders or investors.

 

Products or services: A business plan typically includes detailed descriptions of the firm's services and products.

 

Marketing plan: Business plans, in addition to highlighting a company's products and services, detail the strategy for effectively marketing them.

Financial information: If a company is seeking funding, it must include relevant financial information in its business plans, such as bank statements, the amount of funding required the reason for the need for funding, and the repayment plan.



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